Progressive Web Apps: All You Need to Know

Progressive web apps are just websites albeit with the UI and features of an app. Their popularity is on the rise. Web-based PWA’s are becoming an increasingly viable solution for many mobile-based applications. They are designed to combine the best features of mobile apps and the mobile web — with speed and offline usage, without downloading anything.

Termed as an “all-in-one” solution for a site/app that works effectively across all devices without the hassle of app-store distribution. They are less expensive and time-consuming to develop and are more widely available.

To help you understand why that is, let us start this discussion with a look at some of the key advantages of progressive web apps.

1. Agility: PWAs can make use of highly agile UIs that can adapt based on the device they are being accessed on. As a result, top-notch customer experiences are achieved.

2. High levels of personalization: PWAs bring with them a significantly better scope for personalization as compared to run-of-the-mill mobile apps. This results in the achievement of better customer experiences.

Wait, there is so much more to progressive web apps than just that. So, now allow us to list some of the main reasons why you should use progressive web apps for your business as well.

1. Better speed: One of the biggest USPs of PWAs is that they are not heavy on the code, which affords such apps the ability to load at a lightning-fast pace.

2. Cut down bounce rates: A lot of different factors can cause or contribute to a high bounce rate, but more often than not the culprit is a slow-moving app or website. PWAs can help with this as well, enabling companies to offer smooth and quick experiences and thus, reduce their high bounce rates.

3. Improve conversion rates: PWAs offer some of the best user experiences in the world among all types of apps available in the market at the moment. This positively impacts the conversion rate.

Now that we know some of the many, many benefits one stands to gain from the development of progressive web apps for their business, let us also see when the use of such apps makes the best sense.

1. Trading platforms: Trading platforms or other services that necessitate paying attention to both the sellers and buyers at the same time also benefit immensely from PWAs which can tend to a variety of different factors at the same time without breaking a sweat. It also helps companies reduce bounce rates and achieve better conversion rates.

2. On-demand mobile apps: Often users detest the idea of downloading apps on their phones, especially those they know they will not use often enough to justify downloading an app that will consume both space and battery on their phone. In such scenarios, PWAs are preferred because they need significantly less memory, nearly 300 times less memory, thus driving better loyalty among users.

3. E-commerce: For e-commerce novices and companies that want to enhance profit margins, progressive web apps can lend a significant boost to sales. Research shows that PWAs can drive up to a 76 percent increase in conversions across web browsers. As you can imagine, better sales, then, result in better profits and growth for the company.

If you are looking to deliver a consistent and balanced mobile app experience across its entire lifecycle, the above discussion ably demonstrates why progressive web apps may be the best bet for your company. So, if you too want to leverage the countless benefits of progressive web apps for your business as well, we recommend you start with first looking for an expert progressive web application development company with experience in the relevant sector.