CRMs for Real Estate: Best Options in the Market

The real estate sector may seem like a relatively easy one to deal with, but the truth remains that it is as complex as any other sector. Dealing with houses, buildings, their management, and countless other factors is not a task for the faint-hearted, after all. Then there is also the pressure to provide high-quality service to customers at all times — yet another endeavor that is not easy by any measure. Thankfully, the sector has the technology to turn to; countless advanced tools and solutions have lent precious assistance to the actual industry. However, none has proven to be quite as potent as CRM, allowing real estate businesses to foster quality relationships with prospects and customers and make data-driven decisions.

Real estate CRM solutions, a type of avant-garde tool at the disposal of this particular sector, deliver countless benefits. For example, it helps agents better understand the right time to call prospects and customers, thus increasing the chances of lead conversion. Such tools also enable real estate companies to collate all their data relating to their leads, customers, contacts and more in one place. Such a centralized database helps save time and effort and ensures that any charges are not missed or overlooked. We even put together a quick list of top CRM solutions to help ease the process for you.

1. HubSpot: Renowned as a one-stop-shop kind of offering, HubSpot comes equipped with a world of advanced features such as call tracking, contact management, meeting scheduling, email templates, sales automation abilities, etc. A part of the Sales Hub bundle, HubSpot is a terrific choice for any real estate business that wants a tool that can quickly scale up with their requirements.
2. Contactually: This one offers a neat UI rounded off by an extensive list of modern features. It is also able to provide performance-related insights. While it is a slightly expensive offering, it offers terrific bang for your buck, including insights about the ideal time to send marketing emails, automated campaigns, etc.
3. Zoho: One of its biggest USPs is that it enables real estate agents to connect with leads and clients, irrelevant of their location, thanks to the live chat feature. It also allows companies to integrate their social media handles, email campaigns, live chat software, and more to receive alerts every time they interact with the business. Then there are also the real-time reports, offering real-time insights into the business, operations, etc. This is crucial for making informed and strategic decisions in the interest of the company.

So, if you too are looking for a tool to help you streamline data, track leads, accelerate response time to leads and existing clients, and more — then you know a real estate customer relationship management tool is just what you need. However, before you kick off the quest to get one such solution for your business, be sure to find a trusted name for custom software development for real estate industry. Their expertise will be invaluable to the success of your CRM and all tangential goals.